About the project:
Is an Identity start up for a vintage analogue store.
Victoria wanted something vintage inspired, with a modern twist.
It was important to her have the right balance, by avoiding the usual vintage cliché’.
The aim was to make the customer identify with the start up through nostalgia, creativity and a common love for yesteryear.
Giving them a sense of community, and inviting them to discover the forgotten beauty of vintage objects, with a friendly approach to learning forgotten arts.
A display typeface was also included in the package to complement the logo and the full identity of the brand.
Re-discover – Explore – Connect